- The First Impression
Asian cultures tend to honor formality as a sign of respect, so addressing the host correctly will enhance a first impression. It is acceptable to call the host by his/her surname, together with a title such as "Director Wang" or " Chairman Cheng." Avoid the Western tendency to become too friendly too soon. Asians generally accept the western custom of shaking hands, but don’t mistake a weak handshake or lack of eye contact as a lack of assertiveness. Rank is important and highly valued. Do not interrupt during a presentation, wait until the host is finished before posing questions.
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- Small Talk
While Americans often enjoy political debate, discussing politics is a sign of poor taste in most Asian cultures. Small talk is a common way to launch successful meetings and is customary in many Asian countries. Favorable topics include family, health and the local cuisine. Discussing television and sports is also a good way to break the ice.
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- Gift Giving
Gift giving shows good manners and respect in many Asian cultures and indicate that associates are interested in building a relationship. However, in Malaysia, a business contact would not expect a gift, and in Japan, gifts are exchanged once a relationship is established. The wrong gift or gift-wrap can insult the recipient. A bottle of premium liquor would be appreciated in Thailand but disfavored by Muslim cultures and religions in Malaysia or Indonesia where liquor is not acceptable. A lovely clock, wrapped in elegant white paper would be a thoughtful gift in America but in Malaysia clocks symbolize the passing of time (death) and the colors black and white connote mourning. The gift of a designer pen, a scarf or a book of art might be appropriately wrapped in red paper. It is unwise to give knives as they represent the severing of relationships, this is particularly true in Singapore. Always give and receive gifts with both hands and do not expect gifts to be opened in your presence.
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- Body Language
In most of Asia, shoes and feet are considered "unclean" so it is offensive to sit cross-legged pointing the soles of your feet toward your hosts. To be safe, always sit with your feet on the floor. Avoid pointing with your index finger. Instead, gesture with your whole hand, palm down. Never touch your host’s head, or pass objects over it, particularly in Thailand, where gesture taboos abound.
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